Rodeo Realty - Paul Margolis

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Mother Nature

Like the rest of the country, LA has been hard hit by climate change in the last year. First floods. Then fires. Now mudslides. More and more it seems that Mother Nature is demanding that we pay attention to her. We have only to look at our bea...

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How To Win

As I'm sure you know, we're in this period right now where we are into multiple offers on a lot of properties. And the number one question I get from buyers is, "What can I do to make myself stand out from other offers, especially in a multiple...

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The Neighborhood Expert

What do you think about 'the neighborhood expert'? Is that the person you go to if you're buying or selling a property? Personally, I think the 'neighborhood expert' idea is antiquated. With technology the way it is now, it's easy to get the in...

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Value Added

One of my favorite things when I wake up every day is to get on the computer and do deep research about properties. Looking at property profiles. Looking at the numbers. Doing title searches. I love to learn the story behind the story when it c...

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Hats

I went on a listing appointment yesterday. The homeowners, a friendly business litigation attorney and his wife, asked lots of questions about the selling process. Eventually the subject of price came up. I showed them the comps which clea...

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The Future Of Real Estate

Remember shopping before Amazon? Banking before ATM machines? If you are a dinosaur like me, you may even recall a time when gas station attendants happily cleaned the windshield of every car that pulled in. For better or worse, those da...

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Disclosure

According to California’s Civil Code, a seller of real property has a duty to disclose any facts that materially affect the value or desirability of the property. The most obvious example of this would be anything related to the physical ...

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Blind Date

Many years ago I went on a disastrous blind date. While I didn’t realize it at the time, the experience taught me a secret about people that I have found invaluable in my real estate career. My date was the beautiful cousin of a friend...

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Urgency

First I got an email. Then a text. Then a phone call. All were from an agent who was working with clients who were here for the weekend from Philadelphia. “They want this building,” said the messages. “And they have to buy somethin...

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Mending Fences

In tough negotiations, an unexpected gift can often disarm and defrost the other side. But it’s also a wonderful tool, when delivered with sincerity, for repairing just about any uncomfortable situation. Recently I sent out a flyer to ...

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